Brand Identity - Have a logo already? Then you're already ahead of the game. We use aspects of your corporate identity, such as color and fonts, and echo this throughout your site. It brands your site and gives it a truly customized feel.

Personality - Adding a sprinkling of the site owner's personality really helps to bring out your online style. An artist may want vibrant colors and unique fonts added into the mix, while someone more conservative will opt for muted colors and a classic look.

Demographics - Who is your target audience? It's important to add your own panache to the site, but it also should appeal to your potential client base.

Images - Having great photos or artwork on your site really adds to it. It's best to stick with simple images, with just a couple of colors otherwise, it can be overwhelming. If you don't have any, StarBright Group will help you to acquire some via stock photos.

Animation - Static layouts with the navigation bar running along vertically or horizontally are always a safe bet. If you want to jazz your site up, consider adding some animation (eg Flash) to make a great impression!